9 Fashion Trends That Are Going to Be Everywhere in 2024, According to Stylists (2024)

As we dive head first into the new year, it’s a good time to take stock of your existing wardrobe to see what items are bordering on dated, which can be reinvented, and what pieces you can add to the mix. For 2024, experts say you can expect to see a continuation of ‘90s-inspired wardrobes a la jelly accessories and collegiate prep, as well as some unexpected moments of inspiration—like grandpa, jazz, and retro femininity.

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Polished Preppy

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While the “covid years” gave us permission to go full goblin mode and encouraged lounge dressing, fashion pros say the industry is now experiencing a direct pushback on ultra casual styles.

“Look for refined shapes and touches of prep and polish,” says Niki English, a stylist and apparel designer with over 15 years of industry experience. “Voluminous suiting in statement colors, along with the return of the polo shirt, signify a desire for this classic, crisp aesthetic.”

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Quiet Luxury

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Coinciding with the polished preppy aesthetic is quiet luxury, which is all about wearing pieces that look and feel super expensive but aren’t blazingly so. Think perfect tailoring and high-quality materials versus blingy branding. Also referred to as “old money style,” you can also dive into this 2024 fashion trend with accessories like bags, jewelry, and shoes.

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Grandpa Chic

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It’s officially time to bid adieu to coastal grandma and instead usher in a new icon: eclectic grandpa. “Think retro streetwear, chic cardigans and customized clothing,” says Sydney Stanback, the global trends and insights lead for Pinterest. She says search terms like “grandpa style” and “eclectic clothing style” are surging +60% and +130% respectively.

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Hyperfeminine

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If grandpa core doesn’t hit, then perhaps the hyperfeminine styles of 2024 are more your speed. Ultra girly aesthetics are very in a la coquette core, Barbie, ballet, and cottage vibes. Pink and lacy details are in, as are bows, pastels, and floral prints.

Volume & Shapes

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In place of the ultra tight skinny jean and cropped jacket, 2024 fashion is all about experimenting with volume, length, and shape. You can expect exaggerated lengths to show up on all types of apparel, with long dresses, oversized long-line jackets, and even drop-waist dresses becoming mainstream again.

“Wide leg denim has given way to more tailored bottoms, which come in flowing fabrics such as cupro, gaberdine, even sateen for some shine,” English says. “Pair these back to a matching blazer for a head to toe ensemble.”

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Jelly Fashion

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Nods to ‘90s fashion continues its stronghold as we venture well into 2024, with jelly accessories enjoying a notable resurgence. “In 2024, every aspect of our lives will be inspired by our favorite invertebrate,” Stanback says. “Gen Z and Millennials are driving this squishy aesthetic, and incorporating it into their style by searching for things like ‘jellyfish hat’ and ‘jellyfish haircut.” Also very in: jelly shoes.

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Pops of Color

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Capsule dressing remains popular in 2024, now with updated basics in crisp neutrals like black, gray, camel, and white. English says these are accented by pops of color, the most popular being millennial pink (yes, it reigns), lavender purple, canary yellow, and pistachio green grounded by deep navy. “Refresh your existing wardrobe by adding a pop color piece to your neutral look, or make a bold statement by going head to toe in one color,” English suggests.

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Jazz Revival

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If the ‘90s feel too recent for you—been there, done that—perhaps going a bit further back in time will sate your fashion appetite. Stanback says that vintage jazz looks are gaining serious tracking, and it extends beyond funk playlists a la jazz-inspired outfits. Think sparkly wide leg pants with a modern day crop top and oversize blazer, bell-sleeve sweaters, blinged out corsets, silky floor-length slip dresses, and unapologetic fringe. If you’d wear it to a jazz bar, it’s in.

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Sustainability

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As consumers become more familiar with the downsides of fast fashion, there’s a rising interest in pre-loved and thrifted items, as well as brands that champion sustainable materials and practices and transparency.

“Look for recycled materials made from ocean plastics, or regenerative materials such as bamboo, seaweed, or other natural fibers,” English says. “There is also a resurgence in wool, linen, hemp, and other plant and animal fibers that had been pushed to the side during the rise of polyester.”

9 Fashion Trends That Are Going to Be Everywhere in 2024, According to Stylists (2024)

FAQs

9 Fashion Trends That Are Going to Be Everywhere in 2024, According to Stylists? ›

One of our favorite 2024 fashion trends for spring and summer is the return of the preppy aesthetic. This one is directly tied to Miu Miu's string of hyper-popular runways, starting a few years ago with that micromini pleated skirt and culminating in this spring's Gossip Girl–esque collection.

What is the fashion trend for 2024? ›

One of our favorite 2024 fashion trends for spring and summer is the return of the preppy aesthetic. This one is directly tied to Miu Miu's string of hyper-popular runways, starting a few years ago with that micromini pleated skirt and culminating in this spring's Gossip Girl–esque collection.

What is the fashion trend in 2024 red? ›

In the fashion landscape of 2024, the “Pop of Red” trend is in, making a bold statement on celebrities, fashion influencers and stylish girls on the street. This trend centres around the striking hue of red, has evolved to find new life through minimalist expressions and unexpected pairings.

Is Y2K still trending in 2024? ›

Why is Y2K fashion making a comeback in 2024? The resurgence of Y2K fashion in 2024 is driven by a mix of nostalgia, sustainability, and the influence of social media.

What are the lifestyle trends in 2024? ›

From Smart Bird Baths to Female Empowering Energy Drinks

The 2024 lifestyle trends are distinctly marked by an increasing consumer inclination towards outdoor adventures, everyday practicality, and personalized products.

What is the metallic fashion trend in 2024? ›

The metallic trend for 2024 is all about shimmering fabrics, reflective surfaces, and bold metallic hues. Designers are going for a futuristic vibe, incorporating shiny dresses, jackets, and accessories to create a look that screams innovation and modernity.

What trends are predicted for 2024? ›

Sneak Peek Top Trends 2024
  • Biodegradable Denim. With more than 2bn pairs of jeans created globally every year, the need to deal with mountains of apparel waste demands diverse solutions. ...
  • Auto-tainment. ...
  • Backyard beauty.

What big events will happen in 2024? ›

Six unique events in 2024 for classroom discussion
  • The future's so bright. Every year may feature some type of eclipse, but 2024 stands out with a total solar eclipse. ...
  • A once-in-a-lifetime cicada event. ...
  • Why do we have leap years? ...
  • The 2024 presidential election. ...
  • The Olympics are here again. ...
  • We're going back to the moon!
Feb 28, 2024

What era is 2024? ›

2024 (MMXXIV) is the current year, and is a leap year starting on Monday of the Gregorian calendar, the 2024th year of the Common Era (CE) and Anno Domini (AD) designations, the 24th year of the 3rd millennium and the 21st century, and the 5th year of the 2020s decade. Centuries: 20th century.

What is the color forecast for 2024 fashion? ›

What is the Trend Color of the Year 2024? The trend color in 2024, according to the Pantone Color Institute, is a delicate peach tone - Peach Fuzz, listed under the number 13-1023. This color is a blend of a delicate orange and a gentle pink. The successful tone conveys warmth and modern elegance.

What is the new color for 2024? ›

Benjamin Moore's 2024 Color of the Year is Blue Nova, a cool and captivating shade of blue with the prettiest hint of violet. The intriguing color choice stems from the desire to travel both near and far — even outer space! This midtone blue has an almost cosmic quality that carries an adventurous spirit into the home.

What is the pastel trend in 2024? ›

Pastel Lilac

Pastels were key to the spring 2024 collections, but the standout shade among them was luscious lilac. There were violet knitted sweaters and trench coats at Michael Kors Collection, while Masha Popova introduced pale purple denim separates adorned with her distinctive tyre mark prints.

What not to wear in 2024? ›

Oversized clothing has been having quite a moment over the past few years. From oversized sweaters to super baggy jeans, oversized everything has been popular. But fashion experts appear to be ready to take a step back from big clothing in 2024 in favor of more fitted silhouettes.

What is coquette style 2024? ›

In 2024, rocking the coquette aesthetic is all about infusing your wardrobe with a touch of whimsy and romance. Picture yourself in flowy pastel dresses adorned with delicate lace and bows, accessorised with pearls and diamonds.

Are skinny jeans still in style in 2024? ›

“The era of the 2024 skinny jean could look vastly different from the super tight and low styles we came to know in the noughties, with brands modernising the trends for today's consumers,” says Guenza. Outland denim founder James Bartle, who acquired Melbourne denim brand Nobody in October, is ready for the revival.

What style of pants are in for 2024? ›

The '90s aesthetic is one of the most popular trends for spring-summer 2024, and the denim that triumphed in the decade was, without a doubt, straight-leg jeans. Expect to see them everywhere in the coming months.

What's trending on TikTok in 2024? ›

We love to see our community celebrating and reclaiming their girlhood through fashion and beauty choices! But in 2024, we're also going to be focusing on inner beauty and strength. Introducing: #Hopecore; this is all about optimism and inspiration, shared through motivational quotes, mood boards and scrapbooks.

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