Brilliant Earth (2024)

FAQs

Is the jewelry from Brilliant Earth real? ›

Yes. Brilliant Earth lab diamonds are certified by independent diamond grading labs, and have an inscription that matches the number on the laboratory certificate. Our Ready to Ship engagement rings focus on using our ethical Beyond Conflict Free™ diamonds with extremely desirable characteristics.

As part of its ethos, Brilliant Earth professes a commitment to "cultivate a more transparent, sustainable and compassionate jewelry industry" by providing access to Beyond Conflict Free diamonds (more on that later), recycled diamonds, and sustainably rated lab diamonds.

Brilliant Earth's top competitors include The Clear Cut, Diamondere, and Danbury Mint.

Yes, lab grown diamonds are 100% real diamonds, with the same properties that natural diamonds have. Lab diamonds have no physical differences from natural diamonds, and it is impossible to tell them apart without specialist laboratory equipment.

Blue Nile primarily focuses on a vast inventory and competitive pricing, making it a go-to for a wide selection of diamonds and fine jewelry. On the other hand, Brilliant Earth prides itself on ethical sourcing and offers eco-friendly and conflict-free jewelry, appealing to those with strong ethical considerations.

Do Brilliant Earth Diamonds Have Resale Value? Our diamonds have the same resale values that a similar diamond from another company would have. Generally, natural diamonds have better resale value than lab diamonds, though this will vary greatly depending on the quality of the diamond itself.

Outside of the 30-day return/exchange timeline, we can offer metal and gemstone credit for the materials used to create the ring. If you would like to exchange your piece, Brilliant Earth will apply a discounted rate to your new item based off of the credit from the materials of your original piece.

Brilliant Earth is a pioneer in ethical jewelry, one of the first to provide traceability and always going above and beyond the industry benchmarks of conflict-free gems. They adhere to strict guidelines for mining practices and standards that ensure their gems have ethical and environmentally responsible origins.

The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California. According to Businessweek, the company has been influential in creating a market for ethically sourced jewelry.

Brilliant Earth Group has a consensus rating of Moderate Buy which is based on 2 buy ratings, 1 hold ratings and 0 sell ratings. The average price target for Brilliant Earth Group is $3.50.

How big of a company is Brilliant Earth? ›

Yet Brilliant Earth is bigger than 99% of the nation's ~14,000 jewelry firms, which have fewer than 100 employees. Brilliant Earth employs some 420 people.

Blue Nile's competitors and similar companies include Brilliant Earth, Tiffany & Co., Signet Jewelers, Charles & Colvard, Ritani and AUrate.

Cons of Buying a Lab Grown Diamond

Generally speaking, a natural diamond will hold its value better than a lab grown diamond because there is a finite supply. The basic laws of supply and demand maintain that as demand increases, especially with limited supply, value goes up.

Jewelers can tell if a diamond is lab grown through various gemological tests. They may use equipment like a DiamondView tester, which relies on a. Additionally, many jewelers work with accredited diamond grading labs who provide documentation, such as grading reports, confirming the origin of the diamond.

Natural diamonds often contain a small amount of nitrogen or other impurities, while lab-grown diamonds do not. Tiffany diamonds are responsibly sourced from known mines and suppliers, and the majority of our rough stones come from Botswana, Namibia, South Africa and Canada.

'Brilliant' and 'diamond' are often used interchangeably. They are, however, not synonyms. 'Diamond' is the name of the precious stone itself, whereas 'brilliant' denotes the cut of a diamond.

Make sure that it's certified.

Your diamond must come with a digital or physical certification from an independent institution such as GIA, IGI, HRD, or GCAL to prove its authenticity and quality. All Brilliant Earth diamonds are certified, and any other diamond you're considering purchasing should be, too.

Sourcing refers to the origin of the gemstone and how it was produced. Moissanite is grown in controlled laboratories by professionals. Once formed, they're cut and polished. Natural diamonds form deep in the Earth.

It comes down to the diamond industry and supply chain. Lab diamonds do not touch as many hands as natural diamonds and, thanks to the shorter supply chain, are more affordable. For example, all of Clean Origin's breathtaking lab diamonds are 20-40% more affordable than similar natural diamonds.