Top Brilliant Earth Alternatives, Competitors (2024)

FAQs

Who is Brilliant Earth's biggest competitor? ›

Brilliant Earth's top competitors include The Clear Cut, Diamondere, and Danbury Mint.

Moissanite is considered one of the best faux diamonds. While more expensive than CZ it is typically only 1/10^th of the price of natural diamond. Moissanite in its natural form remains very rare, so today most moissanite is lab created.

Moissanite, unlike fake gems, is an actual precious stone. When it comes to the best diamond substitute, moissanite jewelry is the only answer. A lab-grown precious gem, it provides the beauty and sparkle you want out of all your fine jewelry without the hefty price tag of natural diamonds.

Moissanite is the most affordable diamond alternative for those who are looking for a diamond-like appearance and don't want to lose out on radiance. Because moissanite has a higher refractive index than a diamond, it will exhibit a fierier, rainbow brilliance at a lower cost.

As part of its ethos, Brilliant Earth professes a commitment to "cultivate a more transparent, sustainable and compassionate jewelry industry" by providing access to Beyond Conflict Free diamonds (more on that later), recycled diamonds, and sustainably rated lab diamonds.

We use recycled and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint. We've set ambitious goals to protect the planet, and we work every day to achieve them.

Both cubic zirconia and moissanite are popular choices for fake diamond rings, but they have different properties. Moissanite is known for its remarkable brilliance and fire, making it a closer match to real diamonds. Cubic zirconia is less brilliant but still provides an impressive sparkle at a lower cost.

Today, moissanite is exclusively grown in laboratories as an alternative to diamonds. Created in a controlled environment with advanced technology, it is easily traceable and requires no mining. This means moissanite has a smaller carbon footprint and lessened environmental impact than a naturally mined gem.

Yes, some diamond simulants can pass a diamond tester.

For example, moissanite, a man made gem, may pass as a diamond on a standard tester pen. This is because moissanite also has very high thermal conductivity! Other diamond simulants, such as CZ, will not pass the tester.

Some people are worried about the glitter of their moissanite rings giving away that it is not a diamond, but it is definitely not overpowering to the point of looking fake, and we say sparkle as bright as you can!

Does moissanite get cloudy? ›

No, moissanite is not more prone to clouding than diamonds. In fact, moissanite's unique properties, such as high durability and resistance to oils and dirt, make it less likely to develop cloudiness compared to other gemstones. With proper care, moissanite will remain clear and sparkly for a lifetime.

Moissanite is more durable than cubic zirconia due to its greater hardness. With a Mohs hardness of 9.25, moissanite is nearly as hard as a diamond, while cubic zirconia has a Mohs hardness of 8 to 8.5, making it more susceptible to scratches and damage.

Moissanite: Currently, the most sought-after fake diamond stone name in the industry is the moissanite. Moissanite has developed a reputation for being the best alternative to natural diamonds since they can rival them in brilliance.

Moissanite has unparalleled sparkle! It has a higher refractive index than diamond, resulting in greater brilliance than diamond. Moissanite also has greater dispersion (fire) than a diamond, so you will notice more rainbow flashes of light.

Simulated diamonds are also known as diamond simulants and include things like cubic zirconia (CZ), moissanite, and YAG. They can also include some natural clear gemstones like white sapphire, white zircon or even clear quartz.

Yet Brilliant Earth is bigger than 99% of the nation's ~14,000 jewelry firms, which have fewer than 100 employees. Brilliant Earth employs some 420 people.

Brilliant Earth Group's analyst rating consensus is a Moderate Buy. This is based on the ratings of 3 Wall Streets Analysts.

Summary. Brilliant Earth spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Brilliant Earth launched and advertised 2 new products in the past twelve months.